About Us

Named as one of the

Top 20 Global Licensing Agencies

by License Global Magazine

Our programs have been nominated for

Best Corporate Brand Licensee of the Year

six years in a row

Burger King Chips Named 2009

Best Corporate Brand Licensee of the Year

by License Global Magazine

Broad Street Licensing Group is a full-service agency, providing superior licensing representation and brand acquisition services. We have a solid record of success developing, implementing and managing licensing programs for well-known consumer brand names and manufacturers. BSLG has a special focus and expertise in restaurant, food, and beverage brands.

We provide brand acquisition services for manufacturers looking to license brands and properties onto their products. Our agency provides a range of services designed to guide your company through the licensing process; one that results in a 360 degree successful partnership.

Founded in 1996, our team’s depth of experience and hands-on, service-oriented approach to licensing continues to provide clients with dynamic, strategic, innovative and profitable opportunities.

We work from an extensive network and proprietary database of industry contacts across product categories and retail channels worldwide. Our seasoned team of executives brings extraordinary skills, experience, passion and vision to each and every project to turn your licensing goals into marketplace reality.

If we can’t do it, it can’t be done.

Meet The Partners

Carole Francesca, President of Broad Street Licensing Group, is a specialist in consumer brand name licensing. With over 25 years experience on both the client and agency side, creating and implementing unique and profitable brand building licensing programs for world-class companies such as Unilever, Burger King, Culinary Institute of America, Chesebrough Pond’s, Walt Disney Consumer Products, MGM/United Artists, and ABC-TV, both domestically and worldwide.

Carole has served as Chairman of the Board of the Licensing Industry Association (LIMA), and chaired a variety of committees including its Executive, Strategic Planning, Marketing, Nominating, Awards, International and Education committees. She was previously president of the Women in Licensing Association; a past board member of Women in Toys Association and was named one of the ‘Top 100 Most Influential Marketers in Licensing’ by License! Global Magazine.

She is a native Philadelphian and lifelong phanatical phan of their perpetually losing sports teams.

William Cross, Senior Vice President Business Development, spearheads business development for the agency. Over his many years in licensing, he has developed and negotiated award-winning licensing partnerships across a wide variety of consumer and B2B product categories and industries. Bill joined the agency from the world of public relations and marketing, consulting for clients in the licensing, sporting goods, travel and computer software fields. He oversees BSLG’s blog “Food Business News,” writes about the food and restaurant industry for a variety of publications and is a frequent speaker at industry conferences and seminars (“How to Make Retail & Alternate Distribution Channels Work for You” at the NRA Show in Chicago May 17, 2015). In addition, Bill serves on the advisory board of the Women’s Choice Awards for the Food and Beverage category.

In his former life, Bill was a journalist covering economic and consumer trends in Asia for publications including The Wall Street Journal, New York Times, Boston Globe, Money Magazine and Chicago Tribune. He holds an M.Phil in Comparative Literature from Yale University and a B.A. in German from University of California, Santa Barbara.