Our Services

"It's not what you make - it's what you can sell."

For those manufacturers and retailers looking to gain a competitive advantage in the marketplace, licensing a well-known brand or property can increase your retail presence by enhancing the value of your products, and adding differentiation to your business. Building a new brand has enormous attendant costs. You can license a recognized brand name for a fraction of that investment.

Brand acquisition through licensing allows a company to use the valuable name recognition of that brand to launch new products or bring added value to existing lines in a more effective, less-costly way than building a new brand on your own. And for co-packers, there is none of the risk of seeing your investments wasted when your contract is canceled with 90 days notice or less.

Broad Street Licensing Group helps manufacturers and retailers identify and acquire the right brands and properties, the ones that will be a strategic fit, either with your existing or a new product line. We offer a strong network of contacts, coupled with experience and expertise, and fully understand both sides of the licensor/licensee relationship.

Our brand acquisition services include:

• Licensing strategy development
• Brand/Property identification
• Pro-active marketing to targeted best-fit companies
• Contract negotiation, preparation and administration
• Product management & approvals
• Day-to-day program communication & management