Our Services

Broad Street Licensing Group is a recognized leader in consumer brand name and trademark licensing. We build and manage strategic, successful and profitable licensing programs for our clients by leveraging the power and equity of their brands into the retail marketplace. Our programs turn your goals into marketplace reality, employing marketing know-how, pro-active, results-oriented tactics and proven methodologies.

BSLG carefully matches each brand with appropriate licensees in strategically targeted categories. This approach ensures the right partnering between product and brand to leverage its full marketplace potential.

We build each licensing program around long-term, strategic growth to bring increased value and sustainable revenue generation to a client's brands.

In addition, we oversee and manage every program to ensure that it remains on-target and on-message, from inception to program maturity. We become your most enthusiastic "employees" - focused solely on licensing - allowing you to concentrate on building and managing your core business.

Our brand representation services include:

• Licensing strategy development
• Product category identification
• Evaluating and securing the best licensees
• Contract negotiation, preparation & administration
• Marketing & PR support
• Product management & approval processes
• Royalty tracking, collection and administration
• Contract compliance
• Ongoing program communication & licensee management