5 Things You Can Do Today To Get Ready

1. Order a trademark search
         Even the most well-known & powerful brands have discovered
         their marks registered in categories by other companies.
         Do this first to see if any unknown problems exist.

2. Get management & your brand team on-board
         This insures - upfront - that everyone is pulling in the same
         direction & with the same goals.

3. Do your homework
         Assemble your brand pyramids, focus group reports, research
         & graphics (logos, product photos, etc.) so everyone understands
         where the "realistic" play is. This also will mean your agent can hit
         the ground running.

4. Appoint an internal "licensing champion"
         Licensing decisions often need to be made quickly. An internal liaison
         will insure those decisions are made in a timely & effective manner.
         We've seen it more times than not:
         a delayed decision = a lost opportunity.

5. Call Broad Street Licensing Group @ 973.655.0598
             To contact us via email click here