Our Services

Broad Street Licensing Group provides licensing consulting services to companies looking to either evaluate their brand's licensing potential or assess an existing licensing program to determine whether or not the program is on track to reach its goals.

For companies exploring the licensing potential and viability of their brands, we offer a Licensing Feasibility Study to both determine the potential of a licensing program and act as a guide in determining its strategic direction. The feasibility study report includes:

• Assessment of the brand's assets and relevance in the marketplace;
• Analysis of the brand's strengths, weaknesses and opportunities;
• Analysis of the marketplace environment, including consumer and B2B trends to gain understanding of where the brand 'fits' in the retail marketplace;
• Review of the competitive landscape;
• Evaluation the brand's internal level of support and core brand marketing strategy to determine the brand's licensing readiness;
• Recommendations for actionable 'next steps'.

For companies looking to review and assess the progress of an existing licensing program, BSLG offers a Program Assessment Study that analyzes your licensees, current product mix and future opportunities. The study includes:

• Review of program's licensing strategies, current and targeted licensees and products in marketplace;
• Analysis of program's successes and challenges;
• Assessment of marketplace environment and trends to determine if the program's direction is on-track and recommend course corrections;
• Evaluation of brand's internal licensee support & management;
• Recommend courses of action based upon "lessons learned".