
For the first time, the Zagat guides have weighed-in on fast food restaurants.
Zagat Survey, L.L.C. looked at nearly 100 fast-food chains and 40 full-service chains voted-on by 6,500 Zagat.com users divided into four categories: mega (over 5,000 outlets), large (up to 5,000), full-service (with table service) and quick-refreshment (focusing on beverages, ice cream, etc.).
The top “mega” chain was Wendy’s with Subway, KFC, Taco Bell and Burger King following. The best “large” chain was In-N-Out Burger with Papa Murphy’s, Chick-fil-A, Five Guys and Chipotle. Among “full-service” chains, Bonefish Grill was tops for food, with P.F. Chang’s, Maggiano’s, Cheesecake Factory and California Pizza Kitchen the runners-up. “Quick-refreshment” chains were led by Ben & Jerry’s, followed by Haagen-Dazs, Bruster’s Real Ice Cream, Peet’s Coffee & Tea and Rita’s. The Golden Arches won four specific categories (best fries, best value menu, best value and best breakfast sandwiches). Panera had best salad. Other winners:
• Best burger — Five Guys
• Best fried chicken — KFC
• Best grilled chicken — Chick-fil-A
• Best coffee — Starbucks Coffee
• Best milkshake — Dairy Queen
• Top ice cream/custard — Ben & Jerry’s Scoop Shops
• Top smoothies/frozen yogurt — Jamba Juice.
Zagat is also partnering with Handmark, a developer & distributor of mobile applications & services, on the ZagatToGo 4.0 app for the iPhone.
Its three features are Foursquare (an account to access meal tips when dining at Zagat-rated restaurants), Foodspotting (photos of dishes at restaurants to help users decide where to eat), and Zagat Dining Journal (a diary of Zagat-rated restaurants the user has visited). Various methods easily enter the restaurant into the user’s Journal for easy reference.
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