Broad Street Licensing Group Food News

The results are in on fries:

Brand Keys’ Customer Loyalty Engagement Index has consumers ranking the major chains rank for their fries vs. an ideal fry (100%). While the Golden Arches no longer cooks their fries in beef tallow, they do flavor the oil, propelling them to a #1 finish:

• McDonald’s (91%)
• Arby’s (89%)
• Hardees (85%)
• Carl’s Jr. (81%)
• Nathan’s (80%)
• Jack-in-the-Box/White Castle (tie: 75%)
• KFC/Chick-Fil-A (tie: 71%)
• Wendy’s (65%)
• Popeye’s (60%)
• Sonic (58%)

This entry was posted on Friday, February 24th, 2012 at 3:00 am and is filed under Consumer Trends and Habits, The Restaurant Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.