Broad Street Licensing Group Food News

French Fry Wars

The results are in on fries:

Brand Keys’ Customer Loyalty Engagement Index has consumers ranking the major chains rank for their fries vs. an ideal fry (100%). While the Golden Arches no longer cooks their fries in beef tallow, they do flavor the oil, propelling them to a #1 finish:

  • McDonald’s (91%)
  • Arby’s (89%)
  • Hardees (85%)
  • Carl’s Jr. (81%)
  • Nathan’s (80%)
  • Jack-in-the-Box/White Castle (tie: 75%)
  • KFC/Chick-Fil-A (tie: 71%)
  • Wendy’s (65%)
  • Popeye’s (60%)
  • Sonic (58%)
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