It’s no secret that Americans are cooking less.
But now there are some numbers to back up the declining “use of stove.”
According to NPD Group,[1] meals prepared on a stove top dropped from 52% in 1985 to 33% in 2009, while microwaving soared to over 30%. The impact on snacking and prepared foods is obvious, and will translate into robust growth in frozens packaging, perhaps nearly 4% annually through 2013.[2]The overall frozens packaging market could hit $5.7bn as new “breakthroughs” make microwavable products better. New improvements could include a multi-component meal where the package and its internal shielding can cook components that require both steaming and crisping, and breaded items like chicken nuggets that remain crispy on the outside and moist inside.
[1] Source: NPD’s “24th Annual Report on Eating Patterns in America.”
[2] Source: Cleveland’s The Freedonia Group.
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