Broad Street Licensing Group Food News

Marketing Around the World, Plus a Moment to Reflect

  • In something of a confirmation about the growing importance of digital couponing, in June, 2011, 14MM U.S. mobile phone owners (6.2%) scanned a QR or bar code on their mobile device.[1] Nearly 2/3 (60.5%) were male, with slightly over half (53.4%) between the ages of 18-34. Slightly over 1/3 (36.1%) had incomes over $100,000.
  • In a reversal of top-down management, Wal-Mart Stores Inc. will reportedly put the management teams in developed markets in charge of their own websites for developing e-commerce in those territories.[2] What a concept. The change resulted in the departure of two executives linked to the previous strategy.
  • Unilever will acquire Bulgarian ice cream maker Darko from the Balkan Accession Fund in order to enter that country’s market. In case you’ve always wanted to know about Bulgarian ice cream, Darko sells under the Eskimo, Casablanca, Weekend, Magic Ice and Alaska brands. Sales were €7MM in 2010.
  • Cargill will buy Dutch pet food maker Provimi, for the whopping sum of $2.14bn. Provimi sells in 26 countries, and will give Cargill greater reach into feed markets in Europe and Latin America.
  • UK discount grocery chain ASDA will open up to 250 small-format stores following its purchase of 147 Nettostores. The number is more than double previous plans to open 100 smaller stores over the next five years.

And finally, let us take a moment to reflect on the 11th anniversary of the terrible events of September 11, 2001.

[1] Source: comScore, Inc.

[2] Source: Reuters.

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