Broad Street Licensing Group Food News

Food Licensing & the NFL

In an effort to rope in female fans, the National Football League is going all “girly” by adding a website that plans to translate the tailgating phenomenon into the lives of the little woman through “homegating.”

Leading this charge into the 1950s is NFL licensee DecoPac whose site Cakes.com brought professional cake designer Tami Beitz to the league’s website NLF.com.

The plan? To teach viewers how to turn their ordinary cakes into football fantasies. And if that doesn’t work, there are prizes like a 52” flat-screen HDTV or a $1,000 gift card (good only, however, for items on NFLShop.com).

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