High-end beer brewery Ommegang and HBO are partnering on a series of beers inspired by “Game of Thrones.”
The first beer, a blonde ale called Iron Throne, coincides with the show’s season three debut on March 31. Iron Throne will be nationally available on draft and in 750ml bottles, for the suggested retail price of $8.50 per bottle, beginning in mid- to late March and will be followed by the launch of additional beers.
A pretty bold, smart brand-extension tactic by HBO.
While it is not known if this arrangement follows a traditional licensing business model or co-branding, it will surely reap the rewards of either by generating excitement for the show among it’s current fan base as well as grow awareness and possibly gain new followers.