Broad Street Licensing Group Food News

Looking Back Some More: Top Ten Trends for 2012


According to Mintel’s Lynn Dornblaser, who along with Phil Lempert is one of our  favorite wacky trend spotters, the top ten new products to watch this year are:

  1. Tide Pods: a dis-solvable shell that releases laundry detergent so you don’t have to touch any nasty cleaning products;
  2. MyKleenexTissue 2.0: it lets consumers customize their nose-blowing by printing photos on the package!!
  3. Kraft Sizzling Salads Dinner Kits: bottles of salad dressings and cooking sauce in a kit for those who need a sommelier to coordinate sauces and salads;
  4. All-in-One from SC Johnson: with cleaning down 22-28% depending on the room of the house, this device is supposed to adapt to the task using a variety of solvents sprayed with it;
  5. Dulce de Leche Cheerios: aimed at more than just the Hispanic market;
  6. Suave Professionals Keratin Infusion 30 Day Smoothing Kit: with salon keratin treatments costing $200, its $12.50 price tag seems like a bargain;
  7. Kashi Frozen Steam Meals: this Kellogg’s-owned division seemed to have missed the microwave steaming trend, but now whole grains will ride to their rescue;
  8. V8 V-Fusion + Energy: with nearly 40% of consumers saying energy drinks aren’t good for you, Campbell’s is hoping to use 80mg of green tea to give its V-8 franchise a jolt;
  9. Orabrush Tongue Foam: designed to complement the already-trendy Orabrush tongue brush (you read that right: TONGUE brush), the enzymes inside are supposed to kill bacteria and stomp out bad breath;
  10. Orville Redenbacher’s Flavors: White Cheddar, Extra Cheese and Salt & Vinegar flavors to sprinkle on microwavable popcorn. Consumers already sprinkle a variety of things on popcorn (including Tabasco sauce), so will they embrace a product that does it for them?

So how many proved winners?

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