Some of you know that Broad Street Licensing Group has its roots in the City of Brotherly Love, but an analysis of the Philadelphia grocery marketplace will tell a lot about the changing state of food marketing.
The #1 chain in terms of market share is Wakefern’s ShopRite banner. But more telling: $3.8bn of the $13.7bn or 27% of the spend on food in Philly was racked up by “non-traditional” retailers like CVS, Walgreens and Rite-Aid, not to mention 7-Eleven.
If mass merchants Target, K-Mart and Wal-Mart, and club store BJ’s are excluded, and only traditional grocery stores are factored in ($7.66bn), then the percentage rises to almost half (49%).
And who is the #4 grocery retailer in the market? C-store Wawa.
Of the top 20 grocery retailers, only half are traditional grocery chains.
THE PHILADELPHIA STORY
Number of Stores
|3. Giant Food Stores||47||1,530||10.29|
|7. Wal-Mart||37 SuperCenters||831.1||5.59|
|12. BJ’s Wholesale Club||12||413.9||2.78|
|15. Sam’s Club||7||238.2||1.6|
|17. Redner’s Market||10||222.7||1.5|
|20. Whole Foods||8||191.6||1.29|
 Source: Philadelphia Business Journal.
 Parent company Eden Prairie, Minn.-based Supervalu Inc. shuttered seven stores in 2011.
 Owned by Dutch retail conglomerate Ahold, Giant was projected to overtake Acme in 2012.
 The Camp Hill, PA company has a pilot program with Save-A-Lot in North Carolina to co-brand 10 stores carrying a full line of groceries and drug products.
 Parent company Great Atlantic & Pacific Tea Co. has been closing stores since filing for bankruptcy protection in December, 2010, closing seven stores while opening only one Superfresh.
 Parent company Safeway will sell 16 stores to Giant Foods, close three and seek buyers for the remaining eight.
 The Rochester, N.Y.-based company will open two new stores, and at 140,000 ft.2 are 2x the size of a conventional supermarket.
 K-Mart closed four stores in 2011.