Broad Street Licensing Group Food News

Breaking News: Kraft Sues Cracker Barrel Over Retail Plans


According to this story in the Chicago Tribune, CPG house Kraft Foods is suing the Cracker Barrel Old Country Store, Inc. a chain of casual-dining restaurants, over its plans to go to retail.

The restaurant chain recently announced a licensing agreement with John Morrel Food Group, a division of Smithfield Foods. Kraft wants the licensed voided, arguing that it has been the only Cracker Barrel brand in the retail grocery channel since 1954.

For those of you following along at home, the newspaper story has the details about the lawsuit entered in the U.S. District Court, Northern District of Illinois.

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