Broad Street Licensing Group Food News

F&B Marketing News Around the Globe

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  • Mars Inc. is putting its money where your mouth is by vowing to discontinue sales of any chocolate product over 250 calories. It will also cease buying ad time or space if more than 25% of the audience is under 12. The company also makes M&Ms, Skittles and Juicy Fruit gum. The company aims to make its products less bad and marketed in a responsible way. So if you like the 540-calorie king-size Snickers bar, stock up now. It has also vowed to cut sodium in its candies by a quarter. In addition to candy, the company markets Uncle Ben’s rice, Dove ice cream bars, and both Pedigree and Whiskas pet foods.
  • Sports pub concept Beef O’Brady’s has agreed to franchise its concepts to Saudi Arabia. The 213-unit Buffalo wings concept has inked a deal with Thimar Investment to open a series of the restaurants in the Kingdom. International franchising in the Gulf region is currently torrid, with other banners looking or signing agreements.
  • The Gulf is a growing market for many companies (the Dubai snack show is now a must-go for many companies), and so it’s no surprise candy giant Mars Inc. is building a chocolate plant in Saudi Arabia (see “Marketing” above for another story on Mars).
  • The European Union (EU) and the US have signed an agreement that food certified as organic in one territory may be sold under the organic banner in the other.
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