Broad Street Licensing Group Food News

Walmart Tries to be Healthier

Walmart is looking to be “healthy.”

The new “Great For You” icon has arrived.

The cute logo above will be part of an effort to roll out front-of-pack nutritional labeling for the chain’s Great Value and Marketside private label products, though it may be offered to national brands if they meet the criteria based on the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, Food & Drug Administration, U.S. Department of Agriculture and the Institute of Medicine.

Of course, anything not covered with maggots will meet those criteria.

As an example of making its products “better for you,” the announcement pointed to sodium reductions in three of its private label Great Value products: ketchup (15%), canned veggies (15%) and fresh cuts of meat (70%).

Other goals include reformulating its packaged foods to cut sodium & added sugars, eliminating “industrially produced fats” by 2015, and cutting the cost of produce and better-for-you items. As always, the devil will be in the details.

But Walmart has enormous reach & influence over both suppliers and its consumers, so these moves can only be applauded.

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