Broad Street Licensing Group Food News

Wendy’s Updates Their Look

Wendy's new logo

The company has announced that the new contemporary Wendy’s® logo will begin appearing in Wendy’s advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.  Said Emil Brolick, President and Chief Executive Officer, “We’re transforming our brand – from bold restaurant designs to innovative food that consumers want, to improved customer service.”

While that is great news for Wendy’s, still one question remains…When will they lay to rest that ridiculous  red-headed cartoon girl (a.k.a. “Wendy”)?!  Can’t help but think that’s Ronald McDonald’s illegitimate kid.

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