Broad Street Licensing Group Food News

F& B Marketing News From Around the World

  • Crayola, longing to get into the food space, has partnered with Kraft for a promotion that packages cheese in crayon shapes and the toy brand’s distinctive trade dress. The promo ran in 2012.
  • Baby formula maker Nature’s One has announced an effort to remove natural contaminants such as arsenic, pesticides residue and heavy metals from its products. Arsenic is found naturally in a number of foods, especially rice. The company uses organic brown rice syrup (OBRS), and was singled out for high levels of arsenic in a February 2012 study.[1]
  • Nestlé has been accused of price-fixing in Malaysia with its Milo and Nescafé beverages. The company insists it was only trying to prevent the products from being used as “loss leaders.” The Federation of Malaysian Consumer Associations filed a complaint May 21, 2012 with the Malaysian Competition Commission (MCC). The company tried to exit Malaysia’s 2010 Competition Act.

[1] Source: Arsenic, Organic Food and Brown Rice Syrup.

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