Broad Street Licensing Group Food News

HEB’s “Whatafries” Rolling Out Now

SAN ANTONIO – HEB is rounding out its exclusive Whataburger condiment lineup with Whatafries.  Developed by the H-E-B product team in conjunction with the iconic Whataburger chain, Whatafries are fry-shaped chips cut from real potatoes.  They can be heated or eaten straight out of the bag.

Whatafries are being sold exclusively at H-E-B, Central Market, Mi Tienda and Joe V’s Smart Shop stores.

“H-E-B is pleased to continue our collaboration with Whataburger and to introduce new items for our customers to enjoy at home,” said Reade Ahrens, H-E-B group vice president of grocery procurement and merchandising.  “Our goal is to continuously provide Texans with the product they love, so it only makes sense to work with Whataburger, a brand beloved by millions of Texans.”

Last month, H-E-B introduced Whataburger Fancy Ketchup, Spicy Ketchup and its Original Mustard condiments to H-E-B stores.

Guest Blogger:

Steven A. Johnson of Foodservice Solutions

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