Broad Street Licensing Group Food News

Americans Still Won’t Eat Healthy Options

We remain skeptical about cries for “healthier” foods because Americans won’t eat them.

Further evidence is the anemic growth (2%) of whole grain wheat in the past years.[1]

Some of the downturn may be the cyclical nature of commodities, and other factors including the runaway success of the “anti-wheat” polemic Wheat Belly, including its endorsement by Fox News pundit-in-chief Bill O’Reilly. Gluten-free products are also attracting growing attention from marketers, despite the high costs and generally poor taste of these wheat substitutes.

[1] Source: North American Millers’ Association.

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