
7-Eleven, Inc. is the U.S.’s largest convenience store chain with 7,800 outlets, and has long wanted to challenge Burger King, McDonald’s and other QSRs for the fast food consumer.
As part of that dream, they are expanding their hot food menu, testing new offerings at 115 stores in the Dallas-Fort Worth area. Consumers can have pizza, chicken tenders, chicken wings, breakfast sausage, egg and cheese quesadillas, with hash brown potatoes on the side. Prices from 79c (for two hash browns) to $2.99 for chicken wings to $9.99 for a large pizza. Mike Hansen, fresh foods manager, says “7-Eleven now has a system that can deliver it hot and fresh, day or night.” Most QSRs have limited late-night openings.
Stores will be added on an “by invitation only” basis tied to overall sales, fresh foods and grill sales, and hiring three order writers. Hardware requirements include a new high-speed TurboChef combi-oven Other food initiatives include launching the 7-Select private label brand featuring cookies, candy, nuts, potato chips, beef jerky, trail mix, chocolate-covered pretzels, coffee espresso beans, raisins and peanuts. Prices for 7-Select are 10%-20% below national brands. The company has also introduced some “healthier” items, Weight Watchers snack cakes and muffins, Larabar all-natural raw food bars, and Mega protein bars.
Of course, it remains to be seen if the “beer & ciggies” demographic of the c-store will even be interested in healthier-for-you.
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