From time to time, we’re interviewed about leveraging brands to retail, and were recently featured in Quick Serve Leader‘s Expert Corner in a piece entitled “Diving Into Retail Licensing & Finding the Right Partner.”
Broad Street Licensing Group Food News
Archive for the ‘Licensing Tips’ Category
Broad Street Licensing In the News
Friday, November 18th, 2011Licensing to Retail: How It’s Done
Wednesday, February 16th, 2011
Having worked for Unilever on numerous licensing projects for their Popsicle, Good Humor, Snuggle, Suave and Close-Up brands among others, we know that driving top line sales is #1 for them.
And nothing drives sales like TV ads. Say what you want about social media, TV is still king.
So if you want results in licensed foods, nothing beats TV. Just look at one of the commercials by Unilever for its line of licensed PF Chang’s frozen meals:
Unilever isn’t alone: look at this commercial from General Mills‘ Wanchai Ferry at-home Chinese foods (you can see a photo of the REAL ferry (from Wanchai to Central in Hong Kong)by clicking here.
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