P.F. Chang’s China Bistro has been one of the bright spots in restaurant brand licensing. Now it is going private.
Food giant Unilever has amped up over $100MM in sales of licensed P.F. Chang’s frozen bagged skillet meals, largely with a mixture of a decent product and a lot of TV ads and promotional dealing. The retail products have significantly outperformed the restaurant chain, which had hoped to capture some luster with its 170-door Pei Wei Asian Diner & Asian Market. The most-recent results showed same-store sales down at both concepts, with profits off as well. Industry analysts have pointed out how Chang’s is lagging behind other casual dining chains that have seen a rebound recently.
This article in Nation’s Restaurant News describes how private equity company Centerbridge Partners L. P. will pay $1.1bn for the chain. Chang’s is joining other restaurant concepts that are being bought up by private equity money.
Centerbridge had already waded into the foodservice category by purchasing Rock Bottom Restaurants and Gordon Bierisch Brewery Restaurant Group in 2010.







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